Following close on the heels of this year's Tales of the Cocktail Conference in New Orleans, the founding organization re-launched its website as an online publication. While the site has always been a great reference for cocktail industry events, education programs, and the list of annual Spirited Awards Winners, now it hosts a wealth of editorial features on everything from industry personalities to cocktail history to technique how-to's.
Product Features
One of the feature sections focuses on products. If you made it to the Market at Tales this past year, you may recognize some of them, including the bar bag Jim Meehan collaborated on with Moore & Giles (leather to lust over), and Bull in China's beautiful handmade mixing glasses (we brought one home with us!). The new Tales of the Cocktail site has very well written pieces about these products, as well as articles on small batch bitters companies, handmade bar knives, and, yours truly, Standard Spoon.
Rethinking Modern Barware with Standard Spoon
Sara Commet from Tales of the Cocktail asked some great questions when she interviewed us for the article, and it was fun to see what tidbits she drew out. From inspiration by airplanes and submarines, to a sneak mention of products in development, she covered a lot of ground in a short article (and Rachel's Mom even got a mention!). Here's a bit of what she had to say about the spoons:
“The first, the AERO Cocktail Spoon, is elegant and aerodynamic (hence the name), with a slim profile that makes it a cinch to slip into a glass of ice. The second is the spinning WINGMAN Cocktail Spoon. Spinning and swivel spoon designs were popular in the 1950s, but they haven’t seen much love since. A surprising fact, considering a spoon that essentially stirs a cocktail itself (no, really) decreases fatigue for bartenders and makes cocktail-crafting a whole lot more fun for dabblers and enthusiasts”
She did an excellent job at capturing the essence of not only our tools, but of our brand and of us (yes, the real people behind the brand). Here's a link to the full article (go ahead, go for it! There are pretty pictures too):
Article: Rethinking Modern Barware with Standard Spoon
So when you catch yourself browsing through your Facebook feed and watching inane videos of 3-year olds contemplating the impact of their diet of pickle chips and poutine on the plumbing, maybe pull yourself away for a few minutes and get to the new Tales of the Cocktail website. We're finding it a great resource to read up on some beautiful new cocktail products, bar destinations, and in-depth articles on regional, national, and international happenings in the bar and spirits industries.
Good Work TOTC!
